What is uptime, and why should it matter to your business? Uptime measures how consistently your website stays online and even small gaps can cost you sales, trust, and rankings. This guide explains uptime basics, why it impacts revenue and brand reputation. Discover how the right infrastructure keeps your site running smoothly and supports growth…
When you run a business online, every second your website is unavailable costs you money, trust, and opportunities. Uptime is the measure of how reliably your website is accessible to visitors. While 99.9% uptime may sound close to perfect (and it’s the best guarantee out there) even that small gap can still mean something for high traffic sites. For eCommerce businesses, agencies, or marketing teams, that can translate into thousands in lost revenue or broken client trust.
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